The Brand of Pleasure
For as long as Magnum commercials have been on TV, ice cream has been sexualized. Magnum has always been a brand which reminded us that what we seek is pleasure […]
For as long as Magnum commercials have been on TV, ice cream has been sexualized. Magnum has always been a brand which reminded us that what we seek is pleasure […]
In the article named “Hunger as Ideology”, Bordo states the relationship between women and food by giving examples from various commercials. In commercials, it is seen that women’s hunger is […]
Australian yogurt brand Jalna uses an advertisement series of this same kind to promote their product. The image contains an attractive women enjoying her yogurt after a sinful night of […]
The articles title is a quote from famous model Kate Moss. We know her from the advertisements of Calvin Klein. As i searched, after that company started to work with […]
In a television commercial for “Oishi: Slimming green tea”, a woman who hasn’t got the body shape which media portrays as the ideal figure comes in to a public restroom. […]
In Susan Bordo’s “hunger as ideology” foods have gender. In advertisements women are used to show the sexyness of chocolates and similar deserts on the other hand men are used […]
In the article “Hunger is Ideology”, written by Susan Bordo, she talks about how food has been sexualized and gendered. There are many underlying messages in food commercials and ad […]
Wine is a bit girly, isn’t it? What wine industry needs to do is to have a reformation so that “real” men can drink wine too! Apparently, men have avoided […]
When you look at women around you, you see that most of them are dieting. Even if they don’t, they tend to diet because of the stereotypes of society. The […]
One of the Susan Bordo’s arguments was that in the food advertisements in which women have large portions of food, the food are usually somehow related to sex. This can […]