Consistent representations of exaggerated masculinity in the media leads to stereotypical understandings of manliness. Although, media have a crucial impact on shaping the notion of ideal feminine beauty, men also encounter same typical issues as well as women. Media’s portrayal of masculinity is highly associated with violence, aggression, power and willingness to fight with other men whereas the femininity is calculated with sexual attraction, beauty and body image. In the article entitled “Masculinity as Homophobia”, Kimmel argues that men are afraid to be humiliated or dominated by other man therefore they display a set of over exaggerated activities which prevent them from being ‘unmanly’ (106). In relation to Kimmel’s argument it is quite understandable why masculinity is equated with power. Men, to suppress their fear of not being perceived enough manly or being dominated by stronger men drove them to overdo in various activities that related with manhood’s power such as being incredibly eager to fight with other men or, even, showing extreme sexual attention to women. There is a simple certain understanding of society that imposed by the media, is that if you are a man with an unwillingness to fight with other men, show no interest in women, physically undesirable or financially dependent then you are labeled in the looser category, you are manhood is only in the name but not in the activities you exhibit. Masculinity is the desire for men to have the power to be in the control in their relations over other people. If men feel otherwise or don’t fit the stereotypes that media imposed, then they go into depression, commit suicide feel excluded or categorized as a looser in the society. Kimmel says that the men’s fear of other men is not a new issue that American men are facing, but it is an important and a rooted one. I believe that, we as humans, all exposed to those stereotypes and even raised with these rigid understandings of gender socialization. We thought that pink would be best suitable for girls, and blue for boys. Girls even fed, took care of their baby dolls at a age that they weren’t even able to take care of themselves whereas boys were given toys such as cars, warriors, swords and more technical pieces. I really don’t know where are these discriminations and categorizations are derived from, but one real thing is that media is conveying these messages all the time. People should be more educational of these messages and be able to ignore them if necessary.